Engaging content, invite-only access, and the ability to co-create videos with other people give Sora real viral potential. OpenAI isn't trying to build another TikTok; it's exploring a new kind of social network. In this network you don't just watch polished clips made with advanced tricks—you step into the creative process and build connections through making things together.

From Tools to Imagination #

With Sora's video-generation capabilities, tools are no longer the bottleneck. What matters most is your imagination, whether you're interesting to be around, and how well you understand and care about others. Sora can help friends create shared memories, emotional links, and immersive moments—and it makes self-expression easier for everyone.

The Evolution of Connection #

OpenAI is creating a new kind of connection: from "sharing the past," "consuming others," to "creating together." The evolution of human society is, at its core, a steady march toward higher-quality connections between people.

As AI drives the cost of creation down to almost zero, connection quality depends less on editing skills and more on our participation and mutual understanding. This, to me, is the right way to use AI: not to let machines manipulate people, but—under a human baton—to make AI a lever for human intelligence, imagination, and emotional bonds.

Rethinking Everything from First Principles #

OpenAI recently announced a collaboration with Shopify—an attempt to reshape commerce. Before that, it had already changed search. The company is rethinking search, commerce, advertising, and social through AI-native logic, starting from first principles rather than simply slapping a chat box onto existing pages.

Just as Starbucks has never really sold "coffee," OpenAI won't ultimately sell "a model." It will sell a new way of living and a new business model. Companies still fixated on nudging benchmark scores should probably think deeper.

Technology in Service of People #

This is also what I admire most about modern business culture: the purpose of technology is never technology itself. Technology scales through business, and business should serve people. When AI is used to amplify connection, creation, and kindness—rather than merely harvest attention—new product forms and business paradigms finally have a chance to emerge.